The courses listed below are courses in Hawkeye's course catalog. Visit the course search to view currently available courses and course sections.
Students who plan to transfer courses back to their current college or university should verify the courses they'd like to take at Hawkeye will transfer. To determine how the course will transfer visit with your advisor at your current college or university and/or if a student at the University of Northern Iowa, University of Iowa, or Iowa State University, visit www.TransferinIowa.org.
Marketing (MKT)
MKT-142 Consumer Behavior
3 credits—Consumer behavior is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.
Lecture Hours: 48
Course Type: Technical
2024–2025 Course Cost:
$675.00