Marketing Management AAS Degree Courses

An introductory survey course which provides an overview of the major functions in business with relation to current social, economic, global, and environmental concerns.

Lecture Hours: 48

Composition I emphasizes fluency, thesis-driven organization, the use of supporting details, and research techniques. Writing is approached as a recursive process that includes prewriting strategies, drafting, revising, and editing. The course helps students shape writing to serve readers' needs and define a sense of purpose in their writing. It also gives students strategies for reading college-level material.

Lecture Hours: 48

Prerequisite(s): Appropriate placement score or equivalent.

This course focuses on applying the writing process to job application materials and workplace-related written communication.

Lecture Hours: 48

This course is designed to present basic facts of arithmetic including whole numbers, fractions, decimals, powers, roots, English and metric measurement, ratio-proportion, percents, introduction to algebra, introduction to geometry, and applied statistics. Instruction includes use of scientific hand-held calculators and emphasis placed on critical thinking, problem solving skills.

Lecture Hours: 48

Prerequisite(s): Assessment score required.

An overview of the processes, problems and activities associated with the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges.

Lecture Hours: 48

Human Relations is the study of self and social behavior. Emphasis is placed on the understanding and application of social science theories and research for the development of effective interpersonal and organizational relationships.

Lecture Hours: 48

This course provides an introduction to the study of behavior and mental processes with emphasis in such areas as learning, cognition, motivation, personality, behavioral disorder, therapy, and social influence. An understanding of the impact of both theoretical perspectives and experimental evidence on the formulation of the science of human behavior is also stressed. Psychological theories and principles are utilized to explain and predict behavior.

Lecture Hours: 48

This course surveys the basic principles, concepts, and research findings of social life from small groups to societies. The course examines a range of sociological explanations for the various forms of social behaviors and establishes a basis for reflection and further study in the field.

Lecture Hours: 48

This course is designed to orient students to the college campus, resources, services, and expectations. This course also provides a brief overview and practice of study skills and academic strategies.

Lecture Hours: 16

This is an introductory course that surveys a variety of topics to include history, hardware, software, terminology, communications, computer ethics, and societal impact of computers. In addition to computer literacy, students will complete hands-on modules using operating systems, word processing, database, presentation, and spreadsheet software; such as Microsoft Office programs.

Lecture Hours: 48

Prerequisite(s): The ability to enter data using a computer keyboard at a rate of no less than 15 words per minute on a three-minute timing. A minimum grade of C- in ENG-081 Academic Literacy II or equivalent placement score.

This is a one-semester survey course covering basic economic issues and applications. The course includes such topics as supply, demand, pricing and production decisions by firms, consumer decision making, national income and output determination, unemployment and inflation, Classical and Keynesian theories, money and banking, and fiscal and monetary policies. International issues will also be discussed. (No credit given if credit earned in ECN120 or ECN130.)

Lecture Hours: 48

Principles of supply and demand and the price mechanism will be presented. Descriptions and interactions of the consumer, business, government, and international sectors will be studied as well as their effects on output, employment, and growth in the economy. The course includes a study of the banking system and monetary policy, fiscal policy, economic growth, differing macroeconomic viewpoints, and international issues.

Lecture Hours: 48

Principles of supply and demand, elasticity, and pricing will be studied. The course includes such topics as resource allocation of firms, pricing and output decisions in different market structures, and consumer choice theory. International issues and the world economy will be integrated into the course.

Lecture Hours: 48

Planned learning activities and experiences emphasize the psychology of selling, the selling process, sales techniques, and selling as a professional career.

Lecture Hours: 48

Organized learning activities emphasize the status of retail environments, operations, locations, merchandising, pricing and promotions.

Lecture Hours: 48

This course introduces students to the oral communication process and how it affects human interaction There will be an emphasis on developing interpersonal, small group, and public speaking skills. Students will be involved in activities that provide opportunity for the understanding and improvement of their oral communication skills.

Lecture Hours: 48

This course presents the fundamental concepts, procedures, and applications of the accounting cycle for service and merchandising businesses. The proprietorship form of ownership is studied. Topics include the special journals, payroll accounting, and accounting for cash.

Lecture Hours: 64

Introduces the basic concepts and procedures of accounting including the accounting cycle, merchandise accounting, internal control, long-term and contingent liabilities, corporate accounting and the collection of data for external reporting. Includes the preparation and analysis of financial statements.

Lecture Hours: 64

This course prepares students to enter the workplace with the skills required in a professional setting. This course will cover workplace behaviors such as communicating professionally, conflict resolution, accountability, and business etiquette. Students will also learn to prepare job application materials including cover letters, resumes, and interviews.

Lecture Hours: 32

A study of current theory and practice of leading a complex business organization toward the accomplishment of organizational objectives.

Lecture Hours: 48

An introduction to the principles of law as they relate to business. This course includes an overview of our court system, sources of law, ethics and social responsibility, contracts, warranties, real property, landlord and tenant, negotiable instruments, and agency. Emphasis is placed on exploring the law as it affects businesses and individuals.

Lecture Hours: 48

A study of the theory, principles, concepts and practices of developing and utilizing personnel within business organizations.

Lecture Hours: 48

This course presents the fundamentals of advertising and visual merchandising as promotional tools. It incorporates the Integrated Marketing Communication (IMC) concept.

Lecture Hours: 48

This course is a continuation of Introduction to Accounting (ACC-115) emphasizing the principles of accrual accounting. Emphasis is placed on accounting for corporations and a manufacturing business. Topics include accounting for receivables, inventory, and long-term assets.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in ACC-115 or ACC-152.

Surveys the basic concepts and procedures of accounting to include managerial, manufacturing and cost accounting for decision making.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in ACC-152.

An introductory course in electronic communications designed to provide the students with a basic understanding of electronic mail, presentation software, and desktop publishing software. Students will be given hands-on experience with the software.

Lecture Hours: 48

This course expands on basic knowledge of Microsoft tools, including word processing, spreadsheet, database, and presentation software. Topics include using mail merge, desktop publishing, using database functions in a spreadsheet, templates, creating customized reports and forms in a database, advanced features of presentation software, importing and exporting data.

Lecture Hours: 48

Prerequisite(s): Minimum grade of C- in CSC-110 or CSC-116.

This course is an introduction to ethical decision making in business. There is an examination of individual, organizational, and macrolevel issues in business ethics. This course does not determine correct ethical action; it is designed to assist the potential businessperson to make more informed ethical decisions on a daily basis. Dilemmas, real life situations and cases provide an opportunity for you to use concepts in the assignments and to resolve ethical issues. Since there is no universal agreement on the correct ethical business norms, critical thinking and informed decision making are emphasized.

Lecture Hours: 48

This course focuses on marketing management problems, techniques, and strategies needed within the world marketplace. Understanding a country’s cultural and environmental impact is emphasized. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, cultural diversity, and current economic and marketing issues will be examined.

Lecture Hours: 48

This course provides students with the opportunity to gain practical work experience, while applying skills and techniques learned in their program of study, under the supervision of an employer, manager, or supervisor.

Co-op Hours: 192

Prerequisite(s): 2.00 cumulative GPA

Introduction to Mass Media presents elements of the mass communication process with emphasis on the forms, functions, regulations, and social impact of the various media. This course helps students understand how media influence their lives.

Lecture Hours: 48

Composition II aims to review and extend writing principles learned in Composition I to analytical, argumentative, and research-based writing. This course emphasizes critical reading, evaluation, and precise and responsible source citation.

Lecture Hours: 48

Prerequisite(s): Minimum grade of D- in ENG-105.

This course enables students to achieve high standards and competencies in economic principles in contexts of high relevancy and applicability to their individual, family, professional, and community lives. A project-based approach that utilizes higher order thinking, communication, leadership, and management processes will integrate course topics. Upon completion, students should be able to better understand scarcity, supply and demand, market structures, the role of government, money and the role of financial institutions, economic stabilization and cycles, investing and financial markets, and consumer credit.

Lecture Hours: 48

This course provides students with the experience of producing and preparing various types of page layout and design formats for print media. Emphasis is placed on building print ready publications using Adobe InDesign. Desktop computer setup, color management, project management, and printing technologies will be presented.

Lecture Hours: 32 Lab Hours: 64

A study of current theory and practices in creating and running a small business. The course includes the study of management functions as well as a discussion of business startup, including the creation of a business plan.

Lecture Hours: 48

This course will introduce concepts of project management and the role of the project manager. Emphasis will be placed on project management processes. Practical applications and case studies are used to reinforce and apply concepts to real life situations.

Lecture Hours: 48

A capstone course which uses case studies to review all aspects of the Marketing Management program. Emphasis is placed on decision making and is to be taken in the student’s final semester.

Lecture Hours: 48

Consumer behavior is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.

Lecture Hours: 48

This course will explain the basics of sports marketing, research, and delivery.

Lecture Hours: 48

This course examines using social media outlets for promoting and doing business. The course will investigate issues and strategies related to social media environments, customer relationships, marketing, managing your communication, sustainability and what social media may look like in the future.

Lecture Hours: 48

This is a one semester, liberal arts mathematics course that satisfies the minimum general education requirement for math. The course is designed to impart math skills which are helpful in everyday life as well as to expose students to areas of mathematics they may not have seen before. Topics include problem-solving skills, set theory, algebra, consumer mathematics, probability, and statistics. Other topics may be included.

Lecture Hours: 48

Prerequisite(s): Minimum grade of D- in MAT-060 or MAT-063. Or equivalent placement score.

This course provides an intensified study of algebraic techniques and prepares students for future study in mathematics. The central theme is the concept of functions, their properties, graphs and applications. Functions studied include polynomial, rational, exponential, and logarithmic.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in MAT-102. Or equivalent placement score.

This one-semester pre-calculus course is intended for the student with a solid algebra background who intends to take calculus. It is also beneficial (but not required) for the student to have a background in trigonometry. The course will emphasize functions using an analytical, numerical, and graphical approach. The student will study linear, polynomial, rational, exponential, logarithmic and trigonometric functions along with their applications.

Lecture Hours: 64

Prerequisite(s): Appropriate Placement Test Scores: ACT Math Score of 25 OR Compass Score of 51-100 in the College Algebra Domain or 31-50 in the Trigonometry Domain.

The second course of a two-semester pre-calculus sequence. Topics include trigonometry and applications, vectors, analytic geometry, and polar and parametric equations.

Lecture Hours: 48

Prerequisite(s): Minimum grade of C- in MAT-121. Or equivalent placement score.

This course is a study of descriptive statistics including graphical representation, central tendency, correlation and regression, intuitive treatment of probability and inferential statistics including hypothesis testing.

Lecture Hours: 48

Prerequisite(s): Minimum grade of C- in MAT-060 or MAT-063. Or equivalent placement score.

The first in a calculus sequence, this course covers topics including functions and their graphs, limits, derivatives, applications of the derivative, and integrals.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in MAT-128 or MAT-134. Or appropriate placement scores: ACT 27; COMPASS TRIGONOMETRY 51-100.

A continuation of MAT-210, this course covers topics including integration techniques, applications of integration, infinite series, conic sections, parametric and polar equations.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in MAT-210.

This course covers topics including integration and differentiation techniques related to vectors, vector-valued functions, functions of several variables, multiple integration, and vector analysis.

Lecture Hours: 64

Prerequisite(s): Minimum grade of C- in MAT-216